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Decoding Influencer Marketing: 11 Tips to Get Started

  • How to build lasting partnerships with influencers your consumers care about 
  • Why Total Reach doesn't matter (and what you should focus on instead)
  • How to create an optimized influencer campaign that delivers on your unique goals 
  • How influencers can spark conversations with your consumers and help you get heard
WHAT THE INDUSTRY IS SAYING ABOUT INFLUENCER MARKETING & TAPINFLUENCE

"Called TapFusion, this completely automated platform allows a brand to post a new campaign — along with requirements, images, time frame, specs for influencers, and other factors — that sifts the approximately 25,000 registered social media influencers for the most appropriate purveyors."

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Barry Levine
Senior Writer // VentureBeat

"TapInfluence also works with the Nielsen Catalina Solutions to provide its clients with attribution data on the conversions driven by each campaign and influencer. This includes return-on-investment data for both online and in-store transactions."

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Patience Higgins
Reporter // The Wall Street Journal

"This is the first study to tie in-store sales lift to influencer marketing. The $285 incremental sales per 1,000 pageviews from influencer marketing combined with a continually decreasing CPM, resulted in 11 times the ROI over average display ads annually."

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Brand Share
AdWeek