"Called TapFusion, this completely automated platform allows a brand to post a new campaign — along with requirements, images, time frame, specs for influencers, and other factors — that sifts the approximately 25,000 registered social media influencers for the most appropriate purveyors."
"TapInfluence also works with the Nielsen Catalina Solutions to provide its clients with attribution data on the conversions driven by each campaign and influencer. This includes return-on-investment data for both online and in-store transactions."
"This is the first study to tie in-store sales lift to influencer marketing. The $285 incremental sales per 1,000 pageviews from influencer marketing combined with a continually decreasing CPM, resulted in 11 times the ROI over average display ads annually."