Capitalizing on the growth of Influencer Marketing Automation, Socialtyze, a leading social media marketing company, launched a new sister company called StoryCafe, dedicated to influencer marketing. Join TapInfluence on Thursday, December 10th at 1pm EST, as we host Socialtyze CEO John Bohan to discuss what led him to open a dedicated influencer marketing practice. John will provide insights into the most effective channel in the marketing mix and share what it takes to get it off the ground as StoryCafe nears its first anniversary.
John will highlight:
How influencer marketing can ampliy your existing brand voice
How to identify the right people and types of influencers for your brand/campaign
Burning questions from brands themselves (and our insights after a year of exploring the answers)
Thursday December 10, 2015
1pm - 2pm Eastern
John Bohan (@johnbohan)
Founder & CEO, Socialtyze + StoryCafe
John is CEO & Founder of Socialtyze, a leading social media agency that has worked with more than 200 top brands; and StoryCafe, an influencer marketing company that launched in January 2015.
With more than 25 years of experience in advertising and marketing, John's career has largely taken the same path as the industry itself. Starting out at The Weather Channel in 1990 as a traditional media account executive, he later founded several web-based advertising companies. Today, his passion and focus are entirely on social media and influencer marketing, helping brand communicate with consumers in innovative ways.
Todd Cameron (@redfoxstrategy)
Director of Content, TapInfluence
Todd is the Head of Content and Strategy at TapInfluence. Prior to joining TapInfluence Todd built and led the Strategy and Consulting Practice for Kapost. His earlier marketing background includes agency leadership positions working with Fortune 100 clients such as Procter & Gamble, Microsoft, Sony, Anheuser-Busch, Pepsi Co, and IBM. He began his career with the Walt Disney Company working in Orlando, Los Angeles, and Paris.